A Scottish menswear shop where customers can choose how much they pay has opened in Glasgow’s St. Enoch Centre - the first in the city.
Homegrown brand Sorsa has launched its first store in Glasgow (and its second) at St. Enoch Centre, following the success of its Bellshill unit in North Lanarkshire.
The retailer offers premium men’s clothing, with women’s lines coming later this year, and an unusual “choose what you pay” pricing model that gives shoppers greater control over what they spend on each item.
The purpose-led brand will also donate 50% of its profits to Scottish Action for Mental Health (SAMH), driven by a belief that mental health support is currently underserviced and that SAMH’s work is critical for the people of Scotland.
The charity is already a partner of St. Enoch Centre, making the new opening a particularly good fit for the Glasgow shopping destination.
Sarah Jane Gaffney and John Neill founded the brand, and they have been best friends for more than twenty years. After John retired from professional football with Hearts, he became one of the top 10 footgolf players in the world.
The duo launched the business in 2024 to deliver high-quality clothing that empowers customers to showcase their personal style. Sorsa’s golf collection has quickly grown to become its best-selling range.
Sorsa takes its name from the Gaelic word for “freedom” and aims to encourage shoppers to break free from the fashion industry’s usual rules.
Sarah Jane of Sorsa said: “Opening our St Enoch store is a massive moment for us. We’re incredibly excited to welcome everyone through the doors and introduce more people to Sorsa, what we stand for and our choose-what-you-pay approach.”
Craig Stewart, Centre Manager at St. Enoch Centre, said: “We’re delighted to welcome Sorsa to St. Enoch Centre. SAMH is also St. Enoch Centre’s charity partner, so it’s great to have a Scottish fashion brand in the Centre that’s already backing a cause close to our heart. We think shoppers are going to love Sorsa’s product and what they stand for as a business.”
Sorsa is now open seven days a week at St. Enoch Centre and will operate from 10 am to 6 pm.